How the workplace can help build brand and culture

In this issue of 360°: It’s a branded world. Check out the business section of any bookstore, and the number of titles about “brand” abound. From pop singers to mom & pop shops, everyone is thinking about how to develop a strong brand that delivers results. Brands are an external expression of an internal culture, so developing a culture that supports the brand intent is critical. Enter the workplace, the theater where the drama of culture and brand is played out. In this issue we explore how the workplace can influence brand, what leading designers are saying about brand and space, and some of the latest trends about brand and culture.

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