Click to View Recorded Presentations 

“What is a brand and how does it create value for an organization and its audience?”

Brand Expressionist® Mark Gallagher of Boston based Blackcoffee®, explains how branding is not about creating embellishments, but rather is about managing expectations. Integrating brand strategy and brand identity, Mark will explain how brands are multi-sensory experiences expressed through brand signals and how these signals carry and convey meaning.

Presntation II:

"Can You live your brand without living in your brand?”

Gale Moutrey, who leads the brand communications groups for Steelcase, explores the link between space and brand, and looks at how space can be used to both communicate and nurture an organization's brand promise.

Panel Discussion:

Moderator: Don Marshall, Senior Vice President
Red Thread

KeyNote Speakers

Mark Gallagher
Brand Expressionist®, Founder Blackcoffee®

• He is a graduate of Pratt Institute, Communications and Industrial Design Degree
• Mark believes that branding is not about changing an organization's products and services, but rather branding is about managing expectations.
• Mark is frequent lecturer at companies, universities, and industry organizations.
• His second passion is high-performance driving. He is a nationally certified instructor and competes in the BMW Club Racing series. 
  
   

Gale Moutrey
VP Brand Communications Steelcase, Turnstone & Details

• She is a graduate of the University of Toronto
• She has held a variety of positions within Steelcase over the past 25 years, all of which have taught, challenged and contributed to her understanding of, and passion for, building great brand experiences.
• Lives in Toronto with her husband, two dogs and four children, all of whom are fed up hearing the word brand.