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Better Business by Design

Good Design Boosts the Bottom Line
Massachusetts is rich with industries that prove design’s value to products and services, including technology, tourism, life sciences, entertainment, retail, finance, consumer goods, and manufacturing. Better Business by Design highlights case studies showing the positive impact good design is having on Massachusetts businesses. See case studies from Zipcar, IDEO, iRobot, Essential, Korn Design, Mad*Pow and more.

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People. Process. Product. Place.

Red Thread is what connects everything in your workplace, by creating environments that facilitate better work. Which means walls where you need them. Open space where you don’t. Furniture so fitting, you forget about it. And the technology that connects your physical world to the digital world.

Because when the environment works, so does everything (and everyone) else.


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