We know that great design is all about creating experiences that leave a lasting impression. Our old website wasn’t cutting it—it didn’t allow us to fully showcase the level of design and creativity that defines us. So, we set out to build something new: a website that combines stunning imagery, thoughtful videos, and just the right amount of white space to create a seamless, engaging experience for our customers and partners. That’s why our new website reflects the modern, sophisticated interiors we create.
Let’s explore how this redesign captures the essence of Red Thread and sets us apart in the marketplace.
Q: How would you describe Red Thread’s brand identity, and how does the new website reflect that vision?
We’re constantly evolving, and we wanted our new website to feel as dynamic as the work we do. We chose a sophisticated color palette to keep the design clean and refined, ensuring it resonates with both our customers and partners. But it’s not just about aesthetics; the content is just as important.
We’ve carefully crafted our site to showcase our depth of talent and years of experience in a way that sets us apart. Our goal was to create an experience that’s as intuitive and engaging as the workspaces we design—beautiful, functional, and impactful.
Q: As an industry leader, how does the new website set you apart in the marketplace?
A: Because we’re known for integrating furniture, technology, and architectural systems to create inspiring, functional workplaces, our website reflects each of these areas of expertise. It also makes it clear how we bring them all together to help clients transform their environments. We streamlined the navigation, making it easier for visitors to understand exactly what we do and how we do it. Plus, we’ve taken the opportunity to showcase our exceptional design and visualization skills, ensuring that every page tells a story of creativity and innovation.
Q: How does the new website reflect the work Red Thread does with customers?
A: One of the most impactful features of the site is our project page, which brings our work to life. It’s not just about telling visitors what we can do, it’s about showing them. By highlighting key projects across various industries, we instill trust and confidence with prospective customers. The site also emphasizes our commitment to keeping customers informed and engaged through our blog and newsletter. Even our team page is designed with a personal touch—featuring interactive elements and fun facts about our leadership to showcase our approachable, friendly tone.
Q: Can you talk about how the redesign gives you more autonomy to evolve and enhance your SEO strategy?
A: SEO is a top priority for us, and the new site offers the flexibility we need to optimize both content and design. The key was finding a balance between beautiful imagery, white space, and SEO-friendly language. We wanted the site to be visually stunning and easy to navigate, but also highly discoverable. With the new design, we can now seamlessly integrate optimized content while maintaining a creative, user-friendly experience. It’s an exciting new way to enhance our visibility online without sacrificing the aesthetic that makes Red Thread so unique.
Our new website isn’t just an upgrade—it’s a bold statement of who we are and where we’re headed. It reflects our relentless drive to innovate, our deep commitment to customer success, and our dedication to building lasting relationships.
We invite you to explore the new site, experience the fresh look and feel, and see how we’re continuing to evolve to meet the needs of today’s workplace!
